I remember when full page ads were really starting to become popular. People would use them as a doorway page, usually between the enter link and the content on a free site.
Sometimes I would create a page that was really *nothing* but mini ads. I had seen a few others do the same thing and tried to improve on what I'd seen and make them more effective.
These days, they are offered but don't seem to be used as much or even effectively.
There are several ways of using them:
Exit consoles - I know a lot of people hate them, but they still make money. By popping a full page ad when someone leaves your page, you can make some extra income. By targeting it, you can do even better. maybe you have an Asian toplist or an Asian site and for whatever reason, the surfer didn't care for the site you were advertising. Now, you can pop an Asian-specific full page ad and show them a couple more sites they might like.
Doorway pages - Maybe you have a bunch of traffic going to a BBW site and you're not quite which site to send them to. Well, send them to a page that has 3 or 4 BBW sites to choose from and let them choose.
404 Pages - Are you monetizing your 404 traffic? You should be. One great way is to put up a multis-ite full page ad. This wqill filter out that traffic and while it's not the best converting traffic out there, you'll be leaving money on the table without one.
At
Adult Paymaster, we provide full page ads that are site specific, niche specific and multi-niche. They can be incorporated in one of the above ways.
So, GFYers, do you use full pages? If so, how?
Most programs are offering them and you really should have them as another tool in your arsenal along with other tools like free content, hosted galleries, rss feeds and regualr ad banners.