Quote:
Originally Posted by WonderWoman
Mine is more a conceptual but here it goes:
I believe that in order for real innovation to happen in our industry, there has to be more unification. We all TALK about Web 2.0 but havent seen much done about it. Web 2.0 is all about the user and personalization. We all talk smack about the Zangos and Gators of the world however they did have something right in their technology, behavioral targeting and personalization. There are two ways to do this, through downloadable software or tracking cookies. I take it downloadable software is out, so this brings us to tracking cookies and unification.
Personalization is huge and with so many sites in our business, imagine if you could deliver content and products that are in line with what the user is looking for. Marketing studies have shown that conversion rates would definitely increase. But in order to really be able to see what the user is doing, you need to have a broad enough reach which means that cookies need to be placed on MANNNNYYY sites. This is where the "unifying" concept comes in. The technology per se isnt that difficult (see companies like Tacoda and Revenue Science). Its all about the network of sites that you work with. Unfortunately, none of the mainstream companies so far that address personalization would work with our industry.
So here it is..... create a giant network of adult sites that allow us to track the user and their interests across them and customize content, search, products, you name it to their interests.
Not a novel concept, but it involves a pardigm shift. Instead of trying to TELL the user what they want...... let them TELL you.
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Great post Lubna
Personalization is the way of the future online, especially mainstream.
However until i see it in action, i dont see how it can benefit adult industry. Call it whatever you wanna call it, web 2.69, Personalization, user generated content its not gonna work in adult for one simple reason. We're selling fantasy, instant jerking off material, instant gratification. When i'm searching for big booty porn, i dont want to see any Personalization shit. I wanna see some asses
I'm only speaking from porn selling perspective.
Yes all of the above will work for Cam and Dating sites. So i hope Lars is listening here.
Unless someone comes up with a new way to get porn and that instant gratification we're not gonna see any improvement in the porn industry. So what are we left with than ? An industry with very little growth, huge competition and very little innovation. Fuck, thats a shitty spot to be in.
ps. Lubna, it was nice seeing ya at ad tech