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I think there has been lots of innovation, but the webmaster community as a whole is slow in adopting anything new. The reason for a sales decline is because of the same webmasters promoting the same old stuff.
The curve of new technology adoption is a long shallow slope followed by a sharp short term rise (the 'rushing in' effect). This gives the appreance of sudden/paradigm shift type change, but in fact it is the slow adoption of technology followed by a knee-jerk reaction by 'the masses' that causes it to look like this.
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I died.
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