»Rob Content«

He and his dad were close, dad started the company for his son to take over for once he retired. He was teaching him the ropes if you will. Dad hit and wall and died, did not have a proper will, mom got full control of the company and won't let Dale JR have a majority piece as Dad was going to give him.

After trying and trying to do the right thing he does not want to live under step moms shadow. It's easier for him to start his own team and do it his own way, just as his dad did.

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