|
nice article.
interesting take ...
"This strategy of partnering with large search engines and requiring users to register is the opposite of the niche marketing that has been critical to the adult industry's success. Video search engine sites have too much content to successfully promote niches (such as British comedy or period-piece dramas) that would convert well as independent affiliate sites.
"Showing teaser videos and allowing them to be distributed virally" could boost the sales of online video, Collins says. Online music stores should allow affiliates to host and play select songs for free, and Amazon should share its technology for previewing a few pages of a book with affiliates. Reuter's news is one of the video services that allow affiliates to display its content, but the company keeps all of the revenue from its pre-roll ads, which takes away the incentive from affiliates."
|