http://www.ambushinterview.com/16/interview16.html
Looking at Lars you get the impression that he's a surfer hippie. Lars is without a doubt one of the TRUE legends in this biz. Currenlty doing huge volumes through his own merchant accounts on streamray, Lars' background can be sumerized by periods of time when he said he made 'stupid money'. From involvement at ground level with things like mp3 sites, webtv, paid to surf programs, paysites, incredible one word urls, virutal hosting to his enormous live cam girls program, Lars has an extensive and impressive background even when compared to top players in the game. All this from someone who grew up in a bus and was raised by hippies.
Question #1
With all your successful businesses - how many have failed or flopped? How many BAD ideas have you had, lost money on?
There are no bad buisiness faliures only learning experiences. I have had as many flopps as success, but each one has taught me a lesson that is carried on to the next project , or has taught me how to carry myself or interact with people. Some of the flops that come to mind are investments in several start up companies, that I was not controlling that went belly up with the implosion of the dot com boom. But our of one of those came streamray, so it was worth the loss ;) I prolly lost more in teh stock market than I have on all my otehr bad deals combined. Good news is I am up for all time so I figure I am ahead of the game now the last few years have been very good to me in the markets, more on that later. Another flop was a infomercial we did around camgirls I wanted to do a girls gon wild knockoff like the best of camgirls shows. Totally bombed, but I learned a lot about production and media buys I tried to knock off virtual girl but was only mildly successfull not enough for me to continue in that arena. My hats off to Rex and crew its not an easy product to pull off ! I tried to do paysites in 1997-1998 but got fuckerd by dmr when they went belly up ! Then I rebuilt and got fuckered by the guy who was running the backend for me. So I missed a lot of the paysite game that prolly woulda made me huge cash. But even that miss just madwe me hungry so when streamray came along I beat the living shit outta it Fortunately so far my bombs have not been huge money loosers. So I am ahead of the game.
Question #2
What happend with the webtv deal?
Ok so I was running cyberzine.com and I took a wrong turn down a road one day in 1994. At the end of this road was a store and on the store was a huge sign that said SYSTEM V internet highway.. This was very unusual hardly anyone even know what the interent was in 1994 and to see a huge sign even more crazy. So I pulled over mind you I was 25 and still wet behind the ears. I walk in and there are like 3 guys running this unix house. I tell them about my site and at that time you gotta understand like I am 1 listing out of like 500 on yahoo. At that time is was Jakebono.stanford.edu there was no yahoo yet but that was it.. So the guy says I know your work I have seen it and think its good. So they say hey you should team up with us. After much wrangling I entered into a partnership with these guys. everything was kewl. One of the guys was a gold medalist in swimming, and he had the gift of gab. We were all ready to move into the netcom building netcom was a dial up ISP one of the first big nationwide ones and we had ties to them. The day we moved all our stuff in the swimmer guy got pissed about something snuck in in the middle of the night and walked with the equipment. I ended up with all his stock in the company since I took over all his work. My partner had registered the name webtv.com and we started doing buisness as this name for our design and hosting company. About 6 months into this company 2 guys came one day and offered to buy the name for 15K My partner said no thank you. We ended up changing the name of the company to IPP.COM internet presence providers, and we let the webtv sitre just be like a co brand. but pushed everyone to IPP.COM some years went bye and the 2 guys came back an said we are webtv give us the name. And they started to sue my partner. Somewhere in there being the dumb fuck i am said you should just have webtv.com since you were the one who originally bought it. anyway long story short because we did buisness as that name we had first right on the name and they had dick. They ended up settling. And i told my partner he was settling too cheap. The next day after he settled Microsoft bought the company they were just waiting on this one deal to go down in order to close th 400 million buck deal with microsoft. hahah he had them by the balls and let it go. He still made out good but he could a done better and i got LARSED. IPP was eventually sold to a public company and I made a nice chucnk of change in tthe hosting biz long before anyone even knew what hosting was. That was the most work I ever did for the least amount of money though!
Question #3
I understand a major record label sued you. Can you discuss this and how much was it for and what was the result?
I ran a site called mp3board around the time the whole napster thing went down. We got caught up in the frenzy.
http://www.metroactive.com/papers/c...0/mp3-0028.html Here is an article about it. The terms of my settlement do not allow me to expand further. Lets just say it was long and painfull I never want to go through any of that again. It taught me all about the legal system and has formed a basis from which i conduct business and decisions I make when getting into new ventures.
Question #4
How can I make money just surfing the web?
This is prolly about
www.Cashsurfers.com we did a pay to surf the net thing in 1999 - 2000 that was our big non adult success. It was like All Advantage and it was very nice, if I had started it 6 months sooner I would be silly rich. but dot com collpased and money dried up. At the top we were doing 85 million banner views a day, with 1.5 million registered users.
www.Friendsurfer.com is the latest round that has come out of that company and is a social networkign site like friendster and myspace.. It does pretty good for a non adult company.
Question #5
What's it like growing up on a bus with no fixed address?
not too bad actually when your real young you dont remember, and as you get a bit older if you dont know whats out ther then how can you want for it I did not have a tv full time till i was 13 which meant i read a lot of books. I learned different things than a lot of people growing up in hippyville. Though when I was like 6 I was telling my mom how was gonna be a millionaire and take care of her when i got older. which i have I wanted to be a scientist then though. Mix cemicals and blow shit up But computers are good too.. I also had a name when i was a kid i would run around my grandparents house with my underwear on my head and I was COMPUTER SUPER LARS ... mind you this was the 70s and no one had PC's yet computers where still science fiction but for the few lucky guys who got to do punch cards.
Question #6
Is it true any highschool graduate is smarter than you?
YES. I am a high school dropout ! I hated school soo bad ! When I was 15 I was in a car crash A drunk driver hit me and my grandpa the day before thanks giving. I watched my grandpa die in that car Makes me almost cry just talking about it. I spent 6 months in and out of the hospital. When i got out I realized I was not gonna get outta school till i was like 19 and just could not take it fell into a deep depression and found solitude in the bottle and other things !
Question #7
Being clean and sober - what are your thoughts on internet parties and activities at them.
After getting in the car wreck and going very hard into the bottle and other stuff for a few years, I found a point at which could not stop and or controll it. It consumed me and beat me down. I quit everythign when I was 17 and have not had a drink or anythign else in those 18 years. My life is much better for it. If I could drink like a regular person I would be the first to do so, but I know for me that is not possible. I have run into very few people that drink like i did at the shows. I think people should get their party on as much as they can thats what i would do Sometimes I see a person making an ass of themselves at the show, but then i say wow that person is me all i have to do is get drunk and I will be an ass like that. So that helps keep me on the straight path.
Question #8
Why did you marry your wife? Why did she marry you?
My wife is the star of my life ! We are coming up on 13 years together. She was with me when I was poor and she fed me and paid the rent. I married her because after 5 years of living together we had not had 1 fight.. i felt this to be amazing ! She is hot and has a great personality. I love her as much today as I did the day i met her. I dont know why she married me I would not date mnyseld she is a saint ~!
Question #9
Did you ever work in a restaurant?
Yup I worked at a deli restarunt when I was 14 it was the best since they had beer on tap and I would get lotsa beer and get drunk while i washed dishes. I soon moved up to bussboy and then to waiter.. I fucking hate food service and vowed after that to never ever work in food again. The very worst job on the planet is the guy who has to clean out the grease trap fucking ugly.. I did have to deliver bread later on in life to get bye.. but ti was not as bad as the messy food.