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I don't get very energized about the morality or otherwise of porn. For me it falls into one of those areas about which I feel that if people do something willingly and without harming anyone else in the process, it is their own business. I don't like thinking about our customers, because a key difference between porn and erotica, is that porn is about degrading women. But that is really another topic.
I don't think about ethics as such either. Business is just a part of life and involves all the same people as any other aspect of life. For that reason if no other, in the long run industries are drawn to the same standards as society at large. I constantly see people compromising those common standards for short-term gain, but without exception they have been small-minded people of limited vision, soon left behind and forgotten. Good ethics are simply good business.
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