To Englishman Peter Acworth, owner of Kink.com, the answer seems to be... ANYTHING YOU WANT!
This is the story of how a well educated and successful businessman left the world of high finance to venture across the pond and become highly successful as a Professional Pornographer.
WARNING: This is a seven page business article from the New York Times magazine so if you want the condensed version then TOO BAD!
http://www.nytimes.com/2007/04/29/ma...29kink.t.html?
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