Originally Posted by Far-L

As one company that is getting killed by bitTorrent I feel qualified to chime... but I know we stand outside the norm here because I essentially agree with DrinkingHardest... it is up to us to figure out how to beat it with technology and/or work with it and profit from it. I guess failing that then legal action is a consideration but as someone who has been fighting a couple lawsuits for a few years I am not anxious to do anything along those lines.

We developed our own drm and that is certainly an option for us for our online content. We just have to focus on releasing our newest stuff on the web prior to general dvd release because that is where they are picking us off by ripping the dvds.

The truth is there is not much that can be done unless you can figure out how to take a disadvantage and turn it around so that it works in your favor. We learned how to do it back in the day with hackers and crackers so we might as well approach this problem the same way - like that old Chinese saying about there being chaos under the heavens and opportunity abounds.

Anyone can claim we suck in whatever way they want to but one thing for sure is we know how to stay in business - finding providence in our problems is one tiny bit of business savvy that has made that possible.