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For the most part, people just mentally default to .com, so if you're in the widget biz and your competitor has widget.com, anything you do with widget.net will only generate accidental traffic for the .com site.
I've found myself mistyping some of our own .net sites, so we have made it policy to only register .com unless there was some extroardinarilly compelling reason to have the name regardless of the TLD.
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