Originally Posted by Sausage

I disagree.

I have done a lot of SEO work over the past 4 years for all 3 of the major engines, and have pulled in some really top flight rankings. I am far from an expert in SEO but know enough to realize I actually know very little in the grand scheme of things.

Some of you would be surprised how much info about SEO isn't available for free. There are some experts in the field who can literally name their price.

Don't confuse SEO experts who can deliver results in competitive keyword fields with people who know how to optimize a page and build some back links. The later are a dime a dozen. SEO is more strategy than having X number of KW's in your page, title etc.