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Originally Posted by Marketing Yoda
Wrong. You're definition of 'a market' and a 200 billion dollar company's definition of 'a market' are not the same. 50 tree hugging celebrities is not 'a market'.
If you were GM and invested however many billions of dollars in developing the EV-1, would you want to sell all of that invested intellectual property for a measly 1.3 million dollars?
No company intersted in staying in busness would want to sell expensive (therefore low-volume) low-margin (or even money losing) cars - it's the exact opposite of how to run a profitable company. A company has limited resources and to devote a portion of those limited resources to a product with virtually no financial or R&D benefit is insanity. GM, for example, has shareholders to answer to.
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They had something like 4 thousand people on the waiting list and the car was already through R&D. As it was a product on the sales floor buy with a very limited supply. That was 4k people with out even much of an advertising campaign.