Quote:
Originally posted by Rand
I think that in terms of funtionality, the site works very well. I have no doucts, however, that improvements to asthetics and marketing could be made to enhance the experience and ultimately better promote the product.
---Rand
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Rand,
Keep in mind that a good majority of the target users of ePassporte email us (paysite operators) things like:
"Hi please I can you tell me where I can find (some girls name from a gallery) address or telephone number?????"
Dick in hand, these people are NOT going to find the site nearly as functional as you do. Like I suggested -- its probably functional to you, because you've been eating, sleeping & dreaming every aspect of the project for the past xx months
You guys should do a massive contest for the design or something... something to bring designers out of the woodwork to submit MULTIPLE template concepts in hope to snag the epassporte designer position (which you damn well should have with a project this big).
I think if you did a something like a $5000.00 design contest you would be very thrilled and surprised with the results you would get. You would probably get a couple hundred submissions to sort through and choose from
- not to mention the publicity it would bring the new project.
Don't fuck around. The concept is
great, and I'm sure the code is great - but the features and
benefits to using ePassporte are NOT being conveyed to the end user properly.
The website has very much a coder/insider feel to it to me. For something like this you want to go for the gold.
To me the colors scheme is bad, its very "blah" and not very inviting. The pictures are all very cliparty (as most e-commerce sites are
) - but the MOST IMPORTANT bit of critique I could give you is this -- the features, benefits and reasons to use ePassport (which is like the HIGHLIGHT of this whole thing right?) aren't even there! I mean you would have to look for them if they are... I (joe surfer) am gone by then, or at least not realizing the POWER of ePassporte. Wtf is a virtual visa? Does joe surfer know? Did you tell him? Fast enough? ;)
It's like you guys have 2 groups of clients here, buyers/consumers and sellers/webmasters. You need to quickly get your most important message to each of them.
For the buyers/consumers I would think it would be something about how they could use it to make discreet purchases & how the can generate a virtual visa card "on the fly" to give to a merchant that they may not know so well.. but you have to do quickly in as few words as possible. (look at me trying to tell epoch about marketing.. silly)
For the sellers/webmasters, its a little easier. We have slightly longer attention spans, and also use word of mouth to share information about the services that may have been unclear to someone who glanced at the page. But I would think to webmasters you would want to hype up the real-time payments, the fact that they will be able to lure more potential customers out of hiding by giving them access to the prepaid virtual visa, that this system has uberfraud protection (though I don't understand how its better just yet) and they will be able to pay their affiliates in real-time as well.
It's like you guys got all caught up in releasing this and busted your load on the community a little prematurely
... but don't worry, you've got us all excited too.... just wipe off and climb back on
