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Problem companies targetting phone surfers are facing is that many of them are just to late and mobile surfers already viewing regular sites now just as fine, and they continue to go to them... I know.. i have 100 of them a day hitting email box complaining everytime we mod the free site a bit. and we get about 5-10k a day total which kinda sucks cuz we know we won't ever convert anything with em, so i wish someone would take em away
and before you ask, no we wont redirect em, then we'd get 5000 emails a day hehe
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