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sake · 04-16-2007, 01:23 PM

I read the article about facebook's success in the magazine on the weekend.. here's the online version of it - link..

I found this on page three of the article...

So how does Facebook make its money? Advertising and sponsorships, mostly. Apple (NASDAQ:AAPL) was an early backer, sponsoring a site for iTunes enthusiasts. JPMorgan Chase and Southwest (NYSE:LUV), among others, pay for similar programs. "Flyers," the online version of the paper ads that students use to publicize events, also provide a very modest source of revenue. And there is a nascent-but-growing local advertising business. The big money, though, comes from an ad-placement alliance with Microsoft in which the software giant will place banner ads on the site through 2011. It mirrors a deal MySpace inked with Google last year. (MySpace reportedly got $900 million over three years. Facebook hasn't released the value of its program, and neither party will comment on the terms.) Facebook also just inked a deal with Comcast (NASDAQ:CMCSA) to create and Webcast an episodic show based on user-generated video content. Called "Facebook Diaries," the series will be shown on both Facebook and Ziddio.com, Comcast's video-uploading site, as well as through Comcast's video-on-demand service.

04-16-2007, 01:23 PM
sake Confirmed User Industry Role: Join Date: Apr 2002 Location: Toronto Posts: 2,646	I read the article about facebook's success in the magazine on the weekend.. here's the online version of it - link.. I found this on page three of the article... So how does Facebook make its money? Advertising and sponsorships, mostly. Apple (NASDAQ:AAPL) was an early backer, sponsoring a site for iTunes enthusiasts. JPMorgan Chase and Southwest (NYSE:LUV), among others, pay for similar programs. "Flyers," the online version of the paper ads that students use to publicize events, also provide a very modest source of revenue. And there is a nascent-but-growing local advertising business. The big money, though, comes from an ad-placement alliance with Microsoft in which the software giant will place banner ads on the site through 2011. It mirrors a deal MySpace inked with Google last year. (MySpace reportedly got $900 million over three years. Facebook hasn't released the value of its program, and neither party will comment on the terms.) Facebook also just inked a deal with Comcast (NASDAQ:CMCSA) to create and Webcast an episodic show based on user-generated video content. Called "Facebook Diaries," the series will be shown on both Facebook and Ziddio.com, Comcast's video-uploading site, as well as through Comcast's video-on-demand service.