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Thanks for the comments Rand and cash,
First to cash, yes, Amex, Discover, and I think some other us card issuing companies / banks already will let you have a "virtual" card to use for online transactions, good idea, but more work for the consumer. In retail and online, we want them to pop the card out and buy, buy, buy.
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Rand,
I have talked with visa several times about verified by visa, most large banks will get this going soon, usbank, wells fargo, BofA, etc. this won't cut down Cb's to zero, but your correct, almost no cb's once they use the VbV pin code that the bank issued to them.
Sure the account that you process the sales for to buy these new cards can have a diff. sic / merchant code, and use avs, cvv2, fraud dbases, etc. but I still think it might be an issue. I could be wrong though, there will be fraud, but mabey most scammers won't go to the trouble of using it.
One thing I gotta give you kudos on is that you came out with something half way new. I mean our industry hasn't had alot of new ideas lately.
best of luck with the new program.
Shalom
Todd
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