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Companies like HotMovies and AEBN are essentially like sponsors with a revshare program and custom front-ends. Their business model is different from the subscription type and can be sold in different ways.
How you would make money with them would mainly depend on what you are good at doing.
If you are good at getting traffic, then send that traffic to a custom theatre with either or both of them.
If you produce content, then send them videos and they will sell those videos to their customers and you get paid a percentage.
If you have a lot of resources, you could build your own VOD site and try to compete in that market. :P
I'm not completely sure if I understand your question, but hopefully that helps somehow.
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