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As someone who used to work in the credit card industry, depending on your region, you could be missing out on a lot of sales. Visa has relationships with different card issuing banks such as BankOne where they have to issue a minimum of 70% Visa cards at least that's what it was a few years back. With other banks it's a minimum of about 30%. So if you average that out it's pretty significant.
If you were talking about Discover card then that'd be a different story, but to not offer Visa could really impact your sales.
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