While domain names are like a piece of real estate you own ... you must also develop a passive link campaign .... If google sees that your site has a shit load of back-links from one day to the other... they might drop your domain from the SERPS... there are exceptions to this (news sites mostly)... but like someone already mentioned above... on page SEO is easy (metatags, H1, H2, H3.., proper html code with good CSS design if possible, content, alt descriptions, etc).. focusing on off page SEO is what really pays (places where your links are located, page-rank of the page where your link is located, etc). Anyhow.. pay close attention to your anchor text on links, try to get ABC links instead of reciprocals and check wordtracker.com for competitive keywords....
Want to know more?... ya'll have to pay me
