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Doesn't matter how good it is with a 1-13 ratio there is no possible way to judge a new sponsor on 40 hits.
As an example I have a niche that does 1-20 for me on $40 signups. Doesn't mean I can't go 100+ hits without a sale. However the average remains 1-20. I just can't see how you can even make any sort of judgement on 40 hits.
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Ignorance is never bliss.
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