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Honestly its blah blah blah.
Why in the fuck is this a big deal now? Providers have been handing out ID's now for the last 10+ years, only difference is that the content has gone from a few bucks a picture to a few bucks a movie.
Only difference is that this time around sponsors often offer up content since they do not use all purchased random crap and are not easily promoted with store bought content anymore.
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