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Originally Posted by Dollarmansteve
I agree that type-in traffic is the holy grail of all traffic sources... and the one with the most ownership
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This is just a given ... but back to non-type-ins.
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Person goes into store X - motivated by brand Ys advertising and by a sign on the street by the proprietor of store X.
On that day, the person doesn't buy anything, but perhaps they ask some questions and take a look around.
2 days later that same person goes into store Y and makes a purchase based on Brand Y's advertising and the information, etc they got from store X.
Store Y gets 100% of that revenue and store X is none the wiser.
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It's everyone's customer again ... Company Y did their job, they got the customer INTO the store. (Seven times someone usually has to see something before the brand clicks.)
Now, it's the store's turn...got him in there, now they have to buy.
Now, either get them to buy or return later ...
Break it down into websites:
GTS did their job, they got the paysite's marketing out there. (GTS' traffic)
Now the paysite has to do their job and conver them (GTS's traffic now is the paysites, but still originally GTS, cause if they don't convert them, they will probably go back to a TGP and look again)
They buy? It's GTS' traffic getting the money on it, but it's the paysites traffic to keep them retaining to keep earning them money on GTS' original traffic.
It's everyone's traffic, it's the company's job to capitalize on that traffic. ; )