Quote:
Originally Posted by jayeff
It's not only the obvious answer, but the correct one. The difference between your offline metaphor and the (common) online reality, exists solely because sponsors chose to sweeten the pot by allowing affiliates to make commission on "delayed" sales.
That was probably the sensible thing to do, because without that perceived safety net, many more affiliates would keep traffic under their own control until an immediate sale were more likely than at present.
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Do you think this applies across the board regardless of product?
A site that has a long value sell (like a dating or cam site) is unique from a more impulse buy oriented paysite. Having a cookie on a dating or cam site makes sense, since it probably takes multiple visits to convert the surfer into a paying member. But if the surfer doesn't buy on the impulse for the paysite - how long of a period is valid to have a cookie on that site? Should that cookie be overwritten as soon as a new webmaster (and no Im not talking about aggressive tactics like adware/toolmars, etc) sends what might be that same surfer? or should the 'original' webmaster get credit (I quote original because there is no way to ever verify who send one individual surfer to what site first).