Quote:
Originally Posted by kristin
Let's say I run a retail store, person X comes into my store, now are they store's customer or brand's customer?
Now, I do sales and advertising for company Y. Company Y's ad brought in person X to the store, now is the customer belong to company Y, the store, or the brand? The answer is they are the same to all ... they have to be treated equally from every point. From the inital point of advertising, to the store finding what they want, to the brand holding up and following through with customer service.
It's everyone's traffic, it's the job of the company to capitalize on the traffic that is out there.
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I was trying to think of a retail example as well and that is where the point of contention came in. I
agree with the way you see it as well.
Where the contention online comes in is this:
Person goes into store X - motivated by brand Ys advertising and by a sign on the street by the proprietor of store X.
On that day, the person doesn't buy anything, but perhaps they ask some questions and take a look around.
2 days later that same person goes into store Y and makes a purchase based on Brand Y's advertising and the information, etc they got from store X.
Store Y gets 100% of that revenue and store X is none the wiser.
Does store X have any claim in the revenues generated by the person at store Y? The obvious answer is no - but this question is debatable when this scenario is online and the stores are websites...