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You should drop the programmers name in here so noone else works with him, thats a very shady thing for a programmer to do. Its common sense that custom work is 99% of the time exclusive as well, which means.. you dont want copies for sale all over.
It's also bullshit that you financed the production of the software and that the programmer is now turning around and reselling it for even cheaper. Why did you have to pay more than everyone else? If he was going to resell it later he should have charged you retail as well.
I would argue that he doesnt have the right to resell, you didnt give him rights to resell and it was never discussed either. It might not be in your favor legally since you didnt sign a Non-Competitive or Non-Disclosure Agreement, but if this programmer has any class and would like future clients to trust him, he should honor what he already knows you wanted.
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