Quote:
Originally Posted by Dollarmansteve
PS - conversion ratio is a function of traffic source, period.
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Really? So then why do I see such dramatic swings with a stable traffic source?
Conversion ratio is a function of several different things. A link that says "click here for more free videos" will convert at a drastically different ratio than a link that says "click here to join for 2.95 with a major credit card".....regardless of traffic source.
Also, to be perfectly fair I'm not comparing program A's ratios with program B's. I'm comparing sales volume on program A in weeks 1 & 2 to sales volume on program A in weeks 3 and beyond.
