Quote:
Originally Posted by psili
Dunkin Donuts = "Coffee please."
Starbucks = "Half-caf venti latte, non-fat, no whip, vanilla"
In my eyes, there's three types of Starbuck customers:
1. Someone who needs to look cool with a cup and a logo in their hand
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Believe me when I say that for a lot of people a cup of Starbucks is actually a fashion accessory, kind of like a purse. Especially after celebs are SO OFTEN being photographed holding a cup of Starbucks, it really became the trendy thing to do. There was a time where the Olson twins would be photographed every day carrying a cup of Starbucks by the papparazi. They have a HUGE female following and Starbucks soon became like a fashion accessory, carrying one sort of completes the look.
This is the real reason why Starbucks became so popular. Because all the celebs started drinking it and were photographed drinking. Soon after the masses followed.
Below you can see Hil Duff, Brit, Jess and Nick, Nicole Richie and DJ Am, all drinking Starbucks. It's the cool thing to do now, to drink Starbucks.
If you ever want to endorse a product, if you can get Lindsay Lohan or Britney holding it up or using it and arrange "candid shots" by the papparazi, the next day thousands of people will rush out to buy the product, whether it be clothes, a purse, or even coffee.
All it takes is for one celeb to wear something to get it sold out the next day. Literally.