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		 It's all about the atmosphere. It's not a coffee shop, it's a hangout. If you provide the right ambience you can charge whatever you want for your product and people will pay it. 
 
The steak in a 5 star restaurant doesn't taste better to me than a steak from outback, but the price is triple or more in the 5 star restaurant. 
 
Same principle here. 
		
	
		
		
		
		
			
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