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Remember the internet is world wide so it is always day/night somewhere a lot depends on your traffic source. Things like this varys a lot depending on your advertisng site traffic etc for me personally I mainly traget American traffic and I find sign ups are mainly late afternoon to early evening US time but that is with the traffic I target. I also do a lot of my sales at the weekend I know other webmasters who most of their sales early morning during the week.
There is a lot of factors that can change the time you really need to look at your sales to know the answer
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