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Competition is the key of development. Competition push the industry standards higher and force all the players to adapt and to find new ways for offering better quality and lower prices on their products/services.
Quality will always sell, no matter how many newbs are in this industry, but we shall not forget that without this "new comers" the quality and progress can't exist.
Even if we are talking about new sponors, or new webmasters they all have same function in economy, to diversify and improve the offer of goods and services, so the consumers be able to get maximum satisfaction for the money they pay.
Like Iwantchixx said, newbies come and newbies go, only the though ones manage to survive in this industry so the big players don't have any reason to fear them.
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