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I welcome an end to old-fashioned recurring billing. Billings will still recur in a way, but after reminders: "Your membership with XYZsex.com will end at the end of the day on January 22. May we have your permission to rebill you at that time? If so, please please click HERE and resubmit your card number."
Why do I welcome this change? Because it will make it much harder for the hucksters and con artists to make a buck and will reward the sites which work the way a site should, by being so good the customer WANTS to stay enrolled.
Before I even opened up my own pay site, I knew two guys who didn't have recurring billing. Their customers signed up again every 30 days after an e-mail reminder! Now, what it takes to do that is to define a market, get content that appeals to it, refresh it frequently, price it right, and be responsive to customer service issues.
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