Quote:
Originally posted by FlyingIguana
if you're not retaining for 4-6 months then there's something wrong. could be pricing, customer service, not knowing what it is your customers want, content or something else.
if you don't know why your retention is shitty, then there's something seriously wrong.
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Unfortunately the overall numbers do not support your claims. Average retention from trial to full might be 35% on the whole, and that's a might that decreases every day.
Surfers get smarter, they realize they don't have to pay a monthly charge to see what they want.
They more than understand the trial join. And they use it to their advantage.
For every member that stays more than two months there are at least 8 that dont make it past the trial, and that's a conservative estimate.
Talk to anyone doing triple or quadruple digit joins a day, they can corroborate.
The guy doing 15-20 sales a day on one site has a totally different revenue model than a guy doing 1500-2000 joins a day. Volume makes up for lots of things, including poor retention.