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Jealousy plays a part... although I'm not sure it is simple jealousy so much as other peoples' successes are reminders of one's own failures. But the main factors are whether you are perceived to have earned your success and how you handle it.
The latter is probably the most important. There are any number of successful people who are generally liked and respected. Although the media in particular likes to highlight the people who are constantly attacked, they are relatively few in number and it is hard to escape the view that most get no less than they deserve.
The only group I can think of which was pretty much universally despised, were the yuppies of the 1980's. What was there not to despise?
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