it's called competition.. people "whore" themselves out for business all the time whether it be design or programming or anything. it's not going to stop.. when you're a small up and coming company, you NEED to charge less to get the customers. wanting to pay less is just business, not about realizing that it's hard or takes skill. i could care less how much work you take to build it. give me a good price and if it's worth it'll i'll hire you or move to the next guy.. but obviously if you make great designs you shouldn't have to lower the prices and customers will still come.
