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When I first signed up on adwords, it took over a week to get my ad to appear (I created the ad on a friday or something). They might have changed this now but it never said why my ad wasn't running. So after about 3 days I changed the ad thinking something was wrong with the wording. I'm guessing that extended the wait even longer. Until you get an account manager (spending a lot) their customer service is non existent.
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