Quote:
Originally posted by psyko514
That wasn't quite my point. Processors need to make it more evident who the person will be billed by, and they need to provide a clear, easily accesible link to cancel. None of this "Click here to read the Terms and Conditions" and then a checkbox confirming they did.
My members are clear from the get-go who's charging them, what it'll look like on their statement, and they're offered a clear, unhidden link to cancel. That drastically cut my chargeback rate.
As for the descriptors, that confuses people even more. I had a cardholder who was a regular porn site subscriber, so he knew who ccBill was. But he had no idea who "ccBill - Dugmor" was when he signed up for one of the JoinRightNow sites.
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Again, as KK points out, third party is not the problem. EPOCH sends email confirmations to all subscribers. The Join Form and Approval pages show ?you will be billed by Paycom.net*XXXXXX? The disclosure is there; it?s the wife opening the bill that is the problem. It is the buyer?s remorse. It is the same old shit and it won?t change until Verified by Visa (Mitch I am going to post a reply to yours in a minute) starts. It is the only way to stop the ?It wasn?t me?? reason code or ?friendly fraud?. Or, if a card is used that the buyer?s identity is masked so he / she doesn?t have to worry about being busted by someone else opening the mail. More on that later.
EPOCH is putting together a Greatest Hits CD of calls we have received over the years at our Call Center in LA. We have over 100 Customer Service Reps, 24 / 7 answering calls in 20 languages. We hear things you would not believe as excuses. In my opinion, the best way to fight this kind of thing is to take away the reasons for charging back or asking for credits. That comes back to quality and disclosure.
Chris
CEO EPOCH