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Not sure if this counts as a marketing stunt.....
Many years ago I attended a convention in Vegas with Steve Lightspeed and Tanker. Everyone knew who they were, no one knew who I was - and no one seemed to care. I was up in a party suite and it was starting to get me down so I came up with the brilliant idea of getting naked in the tub with a model.
What I failed to see was that the room was filled with photographers, including JFK. The pictures were all over GFY by the time I woke up in the morning. I had a lot to explain to my wife that morning!
But it worked! Everyone in the room remembered me from that night on!
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