Quote:
Originally posted by Kimmykim
Hahaha, I think you're forgetting something here buddy...
The guys wife who opens up a cc statement and sees a charge to bigfatbitches.com is an instant credit or chargeback. Third party is not the problem here.
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That wasn't quite my point. Processors need to make it more evident who the person will be billed by, and they need to provide a clear, easily accesible link to cancel. None of this "Click here to read the Terms and Conditions" and then a checkbox confirming they did.
My members are clear from the get-go who's charging them, what it'll look like on their statement, and they're offered a clear, unhidden link to cancel. That drastically cut my chargeback rate.
As for the descriptors, that confuses people even more. I had a cardholder who was a regular porn site subscriber, so he knew who ccBill was. But he had no idea who "ccBill - Dugmor" was when he signed up for one of the JoinRightNow sites.