Quote:
Originally Posted by Kefir
I believe with content it is very similar to other products on the market. If you go for shopping to the store and buy some food, you will see many similar products with wide range of pricing, different packages etc. You buy one of them while other, often cheaper and maybe better are left on shelves without your attention. Why? Because of the marketing - some products you like, some other not, no matter what is inside of the box.
So I think, that if you know how to sell something you may succeed both with exclusive and non-exclusive. The key is how you market it, how you 'pack' your paysite to make potential buyers feel, they want to get what is inside.
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Very true. Marketing is very important and should never be ignored. It's what I do all day long.
But how far should the marketing go to sell a product. Has too much emphasis been put on marketing a product that is not meeting the customers needs. Is the marketing more important then the product. Does too much marketing hurt the product.
And finally throwing mud at a wall was never called marketing and that's what a lot of sponsors and affiliates do.