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The major argument for having exclusive content sites is the obvious? Your site is the only one with that content to offer (and possibly only one with that model or those models on it).
The major fallacy here is that this will make much of a difference to most of your surfers! This fallacy arises from mistaken beliefs held by many people putting together sites (or affiliates) who think that no one will sign up to a site that is using vids and models who have been seen in other places. These guys spend so much time online working TGP/MGP posts and whatever else, that they have seen everything and they lose perspective on what the vast majority of the surfers are like. Let?s face it, if you are doing porn for a living, you are way more into it than 99% of the population!
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The surfer does not care if you are the only guy with this girl on this sofa with that vibrator. He cares if it turns him on. The guys that buy content spend time inside paysites, work out the odds they have seen everything.
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But that fallacy aside? PERCEPTION IS STILL KEY! So, as a person starting your own sites and wondering if you need exclusive content, keep in mind that the big plus here is in how you can market it to AFFILIATES, not so much to surfers. Your affiliates like to have content that isn?t on a lot of TGP/MGP sites and TGP/MGSs want fresh stuff to list so from the promotions perspective, exclusive content will be an easier sell.
The downside is it?s a lot more expensive. Plain and simple.
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Very true. But this can be made worse if a site has only a little exclusive content. So exclusive content can be more saturated than non exclusive on TGP sites.
Start out with 100 exclusive sets of a girl, $400 a set and $40,000 total, and you are still giving affiliates TGP saturated content after a short while.
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Contrary to popular webmaster belief, a lot of money can be made on non-exclusive content sites. The difference here is that it becomes more about the overall quality of the site and packaging of the content. Look at the successful path taken by a program like Twisty?s if you question this wisdom.
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Do you think we stayed in business because no one bought it?
Also over all quality many of the exclusive shooters are shooting 5 sets and 5 videos in a day of a solo girl. Some do more and all to get $1500 from the sponsor, what level of quality do you think working at that pace leads to?
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To succeed with non-exclusive content you have to have more content and really focus on the extra things that make a site worth the $$ to join. Lots of cool extras, great organization of content and slick presentation.
To get affiliates to market it, you have to go out of your way to provide better looking galleries and more intelligently made ad tool designs.
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With non exclusive you have the budget to have those extras. Better looking galleries comes from better looking content, then the design. Unless you're selling design to guys looking to jerk off.
What this article does not touch on is why has exclusive been pushed so hard and what is the affect?
Here are some suggestions.
It raised the bar on starting a paysite, it stopped affiliates accumulating good content and starting their own paysites for their own traffic. If the start up for a paysite is 100 exclusive sets it's $30,000 plus, non exclusive it's $4,000 plus. If you have affiliates buying content the content is not a problem.
It has led to shooters shooting on a budget and at a pace that led to poorer content, shoot with a tired model, tired shooter and you lose the magic ingredient that converts surfers. The porn effect.
So Lenny did I make a fool of myself?
