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Depends on your needs, your server/farm's ability, et al. The easiest in the world is just to make a static syndicatable XML file, which just costs you a hit for every load.
Conversely, most webmasters are lazy fuckers and will poll your RSS feed for every hit they have. This gets expensive. Your best bet is offering a custom PHP program with adequate documentation, 24/7 support, and then they're still just use RSS2HTML.
So, in a nutshell, if you want to do it, you're going to waste a lot of money and make your tech staff hate you.
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