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bigalownz,
Peaches is spot on. The average US consumers have checking accounts, and use them on a regular basis. Online checks are a solution for the millions of Americans who either don't have credit cards, or will not use them on the internet. You tap into an entirely new revenue stream by offering an alternative payment option. It is safe to assume that you could add 25%-35% in additional revenues on your existing traffic simply by adding ACH as a payment option!
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