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I just ran into this with an infomercial campaign. Some companies are able to get a reputation as fighting hard on chargebacks so that the CC company rolls over on the customer when he tries the chargeback route. Carlton Sheets is very successful in this. So it just takes 15 years and millions of dollars but it might be the start of a sea change. The big issue is that damn signature. They use a tape of the conversation. I wonder if we can use IP's. As then at least it brings it the persons home and then if he logged in several times he knew he had access etc.
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