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Geo-ip can be good or bad. In general, surfers are smartening up. They know geo-ip just a trick, and have mixed reactions to that. And it just gets silly if every ad on a page is flashing your hometowns name. Besides, a significant number of geo-ip ads I see get the place wrong anyway. Why does this webmaster want me to know about all these horny singles 100 miles away? When it guesses wrong, that's worse than a generic.
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