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well, personally i'm only interested in the business aspect.
in my experience the "amateur-reality" look shot with pro equipment and lighting sells the best to the surfer.
the high glamour look is pretty but introduces artificiality which does not convert so well.
if the model is at least average looking with a good physique and good complexion she will convert almost 90% of the supermodel look at about 25% of the model fee.
better ROI.
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