Originally Posted by King of Queens

do lots of research b4 u spend a dime!

find the most expensive highly searched
adult (niche specific) keywords you can.

study the top 3 ads for 25-50 keywords.
note what points each ad make!

do not copy the ads but the style. your
almost guaranteed to get a high ctr right
off the bat.

write different ads for your campaign
& split test 2 @ a time. your looking
for the highest ctr you can achieve.

make sure you document everything.
you do not want 2 lose your master
control.

lose $ up front to get it back over &
over via sales & reduced cpc.

you need to build some history for your
account & campaign.

after a day or so every time google
reduce your cpc reduce your maximum
cpc but leave it 0.05-0.10 cents above
what google is charging you per click.

this way your working your cpc down to
the bare minimum it can ever get.

make sure you use landing pages for
very specific keywords.

in other words dont make me use a menu
or have 2 hunt for what im looking 4.