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Its all in the name and then branding the fuck out of it.
Could anyone forget TheHun? No they can't you remember it after 1 visit. Why? Because its a great domain. The viking icon embeds in your mind the first time you see it. And that fucking brilliantly simple and clean yellow single page is as well known to most sex surfers as Coke.
Name + Branding = Return customers.
P.S. and of course quality and frequent updates helps too.
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