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The key is delivering all the emails. As it stands now. brightmail is making it nearly impossible to hit hotmail, yahoo, and aol accounts effectively.
As theFly said you need a custom coded solution or you can pay for someone to deliver the emails for you, with tracking, so you can see how many were delivered, opened, etc.
If you need this type of solution, I have probably the most reliable solution available for $200 per million delivered.
I guess you could expect to generate 6k in new sales off a decent 3 million list.
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