Quote:
Originally posted by quiet
well, i was only interest in the logistics, and possible problems with sending out that kind of email volume.
i'm not looking for marketing advice  anyway, 300 non-trial signups is not worth that kind of effort. that's not even 2 days worth of signups.
but all input is appreciated... thanks.
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I believe p1mpdogg's calculations of 300 signups was off, simply for the reason that he didn't even calculate percentage properly.
Lets analyze the 350,000 from expired members.
Positives of the emails - We know for a fact that these folks have used their credit card, and asssume that they signed up because they liked your type of content.
Negatives to look at - These people cancelled for one reason or another.
Considering SE traffic will give you targetted keyword traffic, though not targetted for credit card users, ratios seem to vary from 1:100 to 1:200. I'd like to suggest that because your emails are targetted categorially as well as previously using their credit card, and even more so using their credit card on your site, that the ratio would be from 1:50 to 1:100. Of course there will be emails that no longer work, and possibly some chargebacks (?) mixed in there, but that is part of the 1:50 to 1:100 gap.
So assuming 1:50 to 1:100 signup ratio (throughout 2 mailings potentially, such as I suggested above) would bring 3500 to 7000 signups.
300 signups seems extremely low for 350,000 emails, especially since they are targetted, and previously have used credit cards to signup, and to your site.
Just my thoughts... Anyone want to hire me as a miracle man? I'm full of knowledge and intellectual speculation. ;)
Icq 129060301, email
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Cheers,
Matt