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It depends on your blog. If your blog is the typical "TGP converted to Blog" pile of shit, then all bets are off. However, if you actually drive QUALIFIED and LOYAL traffic to your blog and feature custom content with deep text content and SEO-targetted, I'd say you will make more than your costs and will have an upward traffic trajectory.
Here's a tip: for blog traffic tips, try subscribing to many mainstream newsletters for helpful traffic generation advice
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